The Bank's new brand identity is inspired by its close relationship with its customers and community. This relationship, which BBAC has always been distinguished for under the slogan "Your Caring Bank ", surpassed the traditional relationship banks have with their customers where care has come to incorporate that feeling of comfort and trust between the Bank and its stakeholders.

The new symbol manifests two persons, BBAC represented in blue, and the customers and the community in aqua, coming together as equal partners to form an interlocked circle, a sign of the solid relationship between them.

In his speech, Sheikh Ghassan Assaf, Chairman and General Manager of BBAC, said: “This new chapter comes in light of the changes and developments taking place in the banking sector, especially in terms of technological developments. We meant for this change to reflect our modernity and openness as a bank while also preserving our 60-year legacy and achievements. "

Sheikh Assaf also emphasized his sincere optimism and faith in Lebanon and said: "We have been contributing to developing our country since 1956 and we remain committed to caring for our country and its people. We believe in Lebanon, which is known for its steadfastness and spirit of innovation regardless of the challenges.” Sheikh Assaf promised further expansions and the launch of innovative products, in addition to investing in digital services to keep pace with the latest experiences happening around the world.