Mr. Ghassan Assaf, Chairman and General Manager of BBAC, who received the award, thanked WAUB for acknowledging BBAC’s efforts and commented saying: “Our new brand identity is inspired by our personal relationship with our clients – this relationship that BBAC has been always distinguished for under the slogan ‘Your Caring Bank’ and that surpasses the traditional relationship banks have with their clients.” He added: “The launch of this new identity aims at keeping pace with the changing nature of the banking sector and its development, especially in this fast paced technological and digital era. It also comes in response to the growing customer demand and the need to attract new generations of customers.”

It is worth mentioning that the Awards & Commendations of Excellence are given annually in accordance with the standards and requirements set by the WUAB; which is a banking consortium of over five hundred members, across the Arab world and the rest of the world.